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Journal : Jurnal Al-Qiyam

The Influence Factors of Continuance Intention to Use a Music Streaming Application Diyah Wulandari; Usep Suhud; Unggul Purwohedi
International Journal on Advanced Science, Education, and Religion Vol 2 No 2 (2019)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.603 KB) | DOI: 10.33648/ijoaser.v2i2.32

Abstract

Currently, streaming music applications have a high demand by smartphone users in Indonesia. Streaming music applications is new trend and can’t be separated from the people daily life, because of the need for full access, easy and inexpensive music services. This study aimed to find out the factors that influence continuance intention to use a music streaming application. This study uses variable perceived ease of use, perceived enjoyment, entertainment, habit, social influence, satisfaction and continuance intention. The data used in research is primary data obtained from online questionnaires. Sample in this study were 200 respondents streaming music application users from Spotify in the Greater Jakarta area. The sampling technique of this study was non-probability sampling with purposive sampling method. This study uses a quantitative approach through statistical analysis. Tests conducted using Structural Equation Modeling (SEM) with the help of analysis of moment structures (AMOS 24). This result shows that perceived ease of use, perceived enjoyment, and entertainment have a positive and significant effect toward satisfaction. Satisfaction and habit have a positive and significant effect toward continuance intention. Meanwhile social influence has a negative and significant effect toward continuance intention.
Co-Authors Ade Putri Dwiandini Ady Kurnia Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Aldrian Alsa Yuda Putri Andrie Yuswanto Ani Rahmawati Anisa Maharani Aprilia Wahyu Budiarti Ari Warroka Arifin Wibowo Ati Sumiati Ayu Siti Ayu Fauziah Bagas Fiqri Kamil Bagas Mufhtie Bagas Mufhtie Haifa Cantika Firyal Thifally Cattleya Dewi Puter Chika Dwy Citra Choirul Anwar Dede Rosmauli Dedi Purnawa Deva Dewi Agustin Pratama Sari Dewi Linda Sari Dewi Susita Diyah Wulandari Elena Puspita Candra Elistia Erriska Rahma Putri Fajar Andika Prabowo Febrilia, Ika Febrisi Dwita Freddy Pungky Putra Hamidah, Hamidah Hana Zyadzya Hanipah Hanna Christina Irwan Leo Putra Harahap Jannati Adeni Yuha Julian Erlangga Kemal H Simanjuntak Kuntadi Adi Setyawan Maharani Putri Mahasta Patricia Divyna Maniur Pane Marleene Ratu Fiorentina Maulida Rahma Nabila Mohamad Rizan Mohammad Rizki Fajar Monica Grace Purba Muhamad Suharjo muhammad junaid kamaruddin Muhammad Luthfi Akbar Muthia Nabila Andre Nabilla Ramadhani Naila Fariha Kamalia Nina Valentika Nur Faizi Puana Putri Maharani Purwana E.S., Dedi Puter, Cattleya Dewi R.A Aliyah Khairunnisa Rahmi Rahmi Rahmi Rani Wulandari Reni Sukistianingsih Ricky Humisar Siahaan Salsabila Rechan Diny Samsinar Octaviana Savitri, Aidha Setyo Ferry Wibowo Shafira Nuraini Shandy Aditya Sheila Maryam Bajunaid Shela Nalita Sindi Noviyati siti nurjannah Sofia Hartati Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Tia Novitasari Tuty Sariwulan Umi Widiastuti Unggul Purwohedi Vivi Iswanti Nursyirwan Widya Pramesti Wulan Oktila Sarin Yeni Sedyoningsih Zahra Fahriza